Thursday, October 3, 2013

rant of the day - the beer list conundrum

You know what really grinds my gears? Restaurants that place their beer list within the 'Wine List' portion of their menu. I mean seriously, how the hell does that even make sense? You know what I'm talking about. You go to the website and click on Menus only to find they have a Cocktails List and a Wine List. You click on Wine List and at the very bottom, lo and behold, there's the beer list. Even at the restaurant they may have a Wine List menu and on the bottom of the back page is the beer list. When I see this (and I'm seeing a lot of it right now), all I hear from the owner(s) is 'We have beer but don't really care.'

Especially when I'm online looking through their drinks, I feel like I'm making my way through a labyrinth trying to find the beer list only to have David Bowie behind me juggling crystal balls and laughing at me saying 'We only carry Bud Light.'

If you're going to have multiple types of drinks at a restaurant, how about just having a Drinks Menu. It makes sense, doesn't it? That way you could even put milk on the menu if you wanted to!

If your focus is wine and cocktails, then you can still separate everything. Wine List. Cocktail List. And if you serve beer, Beer List. Genius!

One fine example of separation is from The Rustic here in Dallas. Simple and clean with no hurt feelings. The menu is separated by 'Food' and 'Drink.' The 'Food' obviously has the food they serve and the 'Drink' section has cocktails, wine and of course beer. Now that, my friends, is genius.

But then again, some of these expensive places that have an extensive wine menu also have an extensive beer menu with classics such as Budweiser, Coors Light and Bud Light. With this shitty of a beer list, I'd probably want to hide it too.

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