rant of the day - budweiser select not craft beer

Photo Credit: @jwall4

It's not a craft beer. No shit Sherlock. That's like telling me I Can't Belive It's Not Butter isn't real butter.

Honestly, what kind of marketing genius asshat came up with that one? The only part of beer consumption that is rising is with the craft beer segment, and their solution is to let people know that they're NOT craft? Genius. 

Here's our chance to come up with better slogans. AB-InBev, you can thank me later.

It's not craft beer, it's just shit.

It's not craft beer...'insert sad face'

Budweiser Select. It's like Budweiser...but worse.

Here's a beer review I found for Budweiser Select on RateBeer.

Pours a pale straw with a starch white half finger of fizzy boring looking head. Really have to snort at this one to gather much of anything. Corn and sweet subtle grains. Wet grass. Slight metallic zing in front with a corny bread flavor as it fades. Mouthfeel is akin to urine. Overall, you’re better off drinking soda.

Look past the big advertisements. Drink craft. Drink local. Support your local brewers. Cheers!